老板电器:2018年年度报告摘要(英文版)
来源:老板电器
摘要:Ticker:002508 StockAbbrev.:RobamAppliances AnnouncementNo.:2019-015 HangzhouRobamAppliancesCO.,LTD. 2018AnnualReportSumm
Ticker:002508 StockAbbrev.:RobamAppliances AnnouncementNo.:2019-015
HangzhouRobamAppliancesCO.,LTD.
2018AnnualReportSummary
I.ImportantNotes
Thissummaryisextractedfromthefullannualreport.InordertofullyunderstandtheCompany'soperatingresults,
financialstatusandfuturedevelopmentplan,investorsshouldreadthefullannualreportcarefullydisclosedonthemedia
designatedbytheChinaSecuritiesRegulatoryCommission(CSRC).
Statementofobjectionsbydirectors,supervisorsandseniormanagement
□Applicable√N/A
Statement
AlldirectorsoftheCompanypersonallyattendedtheboardmeetingtoreviewthisannualreport
Notesofnon-standardauditopinion
□Applicable√N/A
Theplanforthecommonstockprofitdistributionortheplanforconvertingreservedfundsintosharecapitalduringthe
reportingperiodwasreviewedbytheboardmeeting
√Applicable□N/A
Whethertoconvertreservedfundsintosharecapital
□Yes√No
TheCompany'scommonstockprofitdistributionplanreviewedandapprovedbytheboardmeetingis:basedon
949,024,050shares,eightRMB(taxincluded)ofcashdividendsforevery10shareswillbedistributedtoall
shareholders,and0bonusshare(taxincluded)willbesent,andnoreservedfundswillbetransferredtothesharecapital.
Theplanforthedistributionofpreferredstockprofitsduringthereportingperiodisadoptedbytheboardofdirectors
throughresolution.
□Applicable√N/A
II.BasicSituationoftheCompany
1.CompanyProfile
StockAbbreviation RobamAppliances StockCode 002508
StockExchangeforStockListing ShenzhenStockExchange
ContactPersonandContact SecretaryoftheBoard SecuritiesAffairsRepresentative
Information
Name WangGang ShenPingping
ContactAddress No.592,LinpingAvenue,Yuhang No.592,LinpingAvenue,Yuhang
EconomicDevelopmentZone, EconomicDevelopmentZone,
HangzhouCity,ZhejiangProvince, HangzhouCity,ZhejiangProvince,
China China
Tel 0571-86187810 0571-86187810
E-mail wg@robam.com azshen@robam.com
2.MainBusinessorProductIntroductionDuringtheReportingPeriod
Dedicatedtocreatinganewqualitykitchenlifeformillionsoffamilies,theCompanytakesrootinthekitchenfieldand
focusesonthedevelopment,production,salesandcomprehensiveservicesofkitchenappliances,includingrangehoods,
stoves,disinfectioncabinets,steamovens,ovens,dishwashers,waterpurifiers,microwaves,integratedstoves,and
integratedsinks.After40yearsofdevelopmentandgrowth,theCompanyhaseclipsedpeersintermsofindustryhistory,
marketshareandproductionscale.TheCompanyhasrankedNo.1domesticallyfor21yearsforthesaleofrangehoods,andNo.1globallyforthesaleofrangehoodsforfourconsecutiveyears.
3.MajorAccountingDataandFinancialIndicators
(1)Majoraccountingdataandfinancialindicatorsinthepastthreeyears
WhethertheCompanyneedstoretroactivelyadjustorrestatetheaccountingdataofthepreviousyears
□Yes√No
Unit:RMB
Increaseordecrease
2018 2017 thisyearcompared 2016
tothepreviousyear
Operatingincome 7,424,885,274.14 7,017,397,057.99 5.81% 5,794,897,867.13
Netprofitsattributableto
shareholdersoflisted 1,473,579,665.62 1,461,213,518.63 0.85% 1,206,833,878.67
companies
Netprofitsattributableto
shareholdersoflisted
companiesthatdeductsnon- 1,390,626,550.21 1,406,448,536.49 -1.12% 1,147,130,266.62
recurringgainsandlosses
Netcashflowfromoperating 1,508,960,311.29 1,272,482,554.23 18.58% 1,545,448,492.32
activities
Basicearningspershare 1.55 1.54 0.65% 1.28
(yuan/share)
Dilutedearningspershare 1.55 1.54 0.65% 1.27
(yuan/share)
Weightedaveragereturnon 26.40% 31.66% -5.26% 33.38%
equity
Increaseor
decreaseattheend
ofthisyear
Attheendof2018 Attheendof2017 comparedtothe Attheendof2016
endoftheprevious
year
Totalassets 9,455,361,508.83 7,926,615,151.63 19.29% 6,415,202,506.51
Netassetsattributableto
shareholdersoflisted 6,045,384,387.57 5,260,800,800.91 14.91% 4,128,555,130.62
companies
(2)Quarterlymajoraccountingdata
Unit:RMB
Firstquarter Secondquarter Thirdquarter Fourthquarter
Operatingincome 1,591,941,726.40 1,904,720,839.07 1,897,226,702.39 2,030,996,006.28
Net profits attributable to
shareholders of listed 302,020,313.43 358,319,192.63 351,293,563.34 461,946,596.22
companies
Netprofitsattributableto
shareholders of listed 253,208,679.16 343,256,485.65 336,073,868.06 458,087,517.34
companiesthatdeductnon-
recurringgainsandlosses
Netcashflowfromoperating 558,743,862.18 563,044,165.80 78,122,615.75 309,049,667.56
activities
Whethertheabovefinancialindicatorsortheirtotalnumberaresignificantlydifferentfromtherelatedfinancialindicators
intheCompany’sdisclosedquarterlyandsemi-annualreports
□Yes√No
4.ShareCapitalandShareholders
(1)Numberofcommonstockholdersandpreferredstockholderswithvotingrightsrestoredandtheshareholdingconditionsofthetop10shareholders
Unit:Share
Totalnumberof Total Total
Totalnumberofcommon 64,871 common 57,552 numberof 0numberof 0
shareholdersattheendofthe shareholdersat preferred preferred
reportingperiod theendofthe shareholde shareholders
monthbefore rswith whose
thedisclosure voting votingrights
oftheannual rights were
report restoredat restoredat
theendof theendof
the themonth
reporting beforethe
period disclosureof
theannual
report
ShareholdingsoftheTop10Shareholders
ShareholdernatureSharehol Numberof Pledgeorfreeze
Shareholder Numberof shares
name ding sharesheld heldwith Statusof Amount
ratio limited shares
sales
conditions
RobamGroup. Domesticnon- 49.68% 471,510,000
statelegalperson
HongKongSecuritiesClearingCo.Overseaslegal 10.59% 100,523,784
Ltd. person
ChinaLifeInsuranceCo.,Ltd.- Other
Traditional-GeneralInsurance 1.53% 14,474,717
Products-005L-CT001
ShenGuoying Domesticnatural 1.29% 12,240,000
person
ChinaLifeInsuranceCo.,Ltd.- Other
Dividend-IndividualDividend- 1.05% 9,951,907
005L-FH002
HangzhouJinchuangInvestment Domesticnon- 1.00% 9,451,985
Co.,Ltd. statelegalperson
ShenzhenGuoshiCapital
ManagementCo.,Ltd.-Guoshi Other 0.88% 8,311,165
Capital-RobamAgentHolding
Stage2StructuredPrivateEquity
Fund
BNPParibas-ownfunds Overseaslegal 0.84% 7,994,993
person
HangzhouYinchuangInvestment Domesticnon- 0.74% 7,020,000
Co.,Ltd. statelegalperson
ChinaConstructionBankCo., Other 0.66% 6,251,432
Ltd.-AnxinValueSelectedStock
SecuritiesInvestmentFund
Descriptionoftheabove-mentionedshareholder TheactualcontrolleroftheCompany'scontrollingshareholder
associationorconcertedaction HangzhouRobamIndustryGroupCo.,Ltd.andtheshareholder
HangzhouJinchuangInvestmentCo.,Ltd.isMr.RenJianhua,
andthenaturalpersonshareholderShenGuoyingisthewifeof
RenJianhua.Theaboveshareholdershavethepossibilityof
actinginunison.
(2)Thetotalnumberofpreferredshareholdersandthetop10preferredshareholders'
shareholdingsoftheCompany
□Applicable√N/A
Duringthereportingperiod,theCompanydidnothavepreferredstockholdersholdingshares.
(3)ThepropertyrightsandcontrolrelationshipbetweentheCompanyandtheactualcontrolleraredisclosedinblockdiagram
RenJianhua
RobamGroup Jinchuang
Investment
HangzhouRobam
AppliancesCo.,Ltd.
5.CorporateBond
WhethertheCompanyhasbondspubliclyissuedandlistedonthestockexchangethathavenotexpiredorexpiredbut
notpaidinfullonthedateofapprovaloftheannualreport
No
III.DiscussionaboutandAnalysisofBusinessOperation
1.OverviewofBusinessOperationduringtheReportingPeriod
Doesthecompanyneedtofollowthedisclosurerequirementsofspecialindustries?
No
In2018,themacro-economicsituationathomeandabroadwasverycomplicated,theimpactofrealestateregulationonthekitchenapplianceindustrybegantoshow,andtheentirekitchenapplianceindustrywasindepression.AccordingtotheCMMretailmonitoringreport,retailsalesofthreemainkitchenappliances,namelyrangehoods,stovesanddisinfection
cabinets,grewby-11.71%,-10.68%,and-20.08%respectivelyin2018,allshowingadeclinewhichwasrareinrecentyears.Facingthedevelopmentpressureofthewholeindustry,we,asaleadingenterpriseinthekitchenapplianceindustry,unitedtogetherandworkedhard.Theretailvolumeandsalesofourmainproductsobviouslyincreasedfasterthantheaverageoftheindustry,ensuringasteadygrowthofourperformance.Duringthereportingperiod,weachievedanoperatingincomeof7,424,885,274.14RMB,increasedby5.81%;andthenetprofitattributabletoshareholdersoflistedcompanieswas
1,473,579,665.62RMB,increasedby0.85%.AccordingtotheCMMretailmonitoringreport,uptotheendof2018,themarketsharesofretailvolumeandsalesofrangehoodswere19.76%and26.62%respectively,themarketsharesofretailvolume
andsalesofstoveswere17.56%and23.89%respectively,themarketsharesofretailvolumeandsalesofbuilt-insteam
ovenswere36.32%and33.80%respectively,andthemarketsharesofretailvolumeandsalesofbuilt-inmicrowavewere
35.03%and44.05%respectively,allofwhichcontinuedtobethelargestintheindustry.Themarketsharesofretailvolume
andsalesofbuilt-indisinfectioncabinetswere14.73%and23.22%respectively,rankingthesecondintheindustry;the
marketsharesofretailvolumeandsalesofbuilt-inovenswere27.65%and26.13%respectively,andthemarketsharesof
retailvolumeandsalesofbuilt-indishwasherswereboth9.29%,rankingthethirdintheindustry.
In2018,themarketingsectionestablishedtheworkingprincipleof"AllforGrowth"andworkedtogethertoensuregrowthinthecompany’sperformance.Intermsofretail,whenfacingtheadversesituationinwhichKAinthefirst-andsecond-tier
citiesdecreased,weintensifiedtheexplorationinthethird-andfourth-tiercities.Specifically,weopened68newcity
companiesand535newexclusivestores.Bytheendof2018,wehave155citycompaniesand3,258exclusivestoresintotal.Intermsofinnovation,followingthedevelopmenttrendoftheindustry,wecooperatedwithsuchchannelsascabinetsand
homefurnishing,andestablishedstrategicpartnershipwithOppein,Suofeiya,Jia.com,DongyiRishengandsomeother
companies.Intermsofe-commerce,inthenewenvironmentofonlineshopping,wetimelyadjustedourproductstrategies,
optimizedthecostefficiency,andimprovedthequalityofoperation.Followingtheonlineandofflineintegration,wepromotednewretailmodes,andvitalizedexistingcustomers.Intermsofconstructionprojects,wecloselyfollowedthechangesofsuchstrategiccustomersasEvergrande,CountryGardenandVanke,mettheneedsofdifferentpremiseswithdifferentiated
products.Thecentralcleaningsystem,averyuniqueproduct,stronglyboostedourdevelopmentofstrategiccustomersinthechannelofrealestates.AccordingtotheAVCmonthlymonitoringdataofrealestatefinedecoration,themarketshareof
Robamrangehoodis40%,rankingthefirstintheindustry.Intheoverseasmarket,thepromotionmodewasbecoming
clearerandclearer,andwehavecoveredoftheAsian-Pacificregion,AustraliaandNewZealand.Thehigh-endimageofthe"Robam"brandhassuccessfullysettledintheseregions,andourinternationalinfluencehasbeeneffectivelyimproved.
In2018,thetechnologysectionstrictlyimplementedthecompany’stechnology-drivendevelopmentstrategy,andmaderemarkableachievementsinnewproductdevelopment,breakthroughoftechnicalforms,efficiencyoftechnology
development,applicationoftechnologypre-researches,andpreparationofnationalstandards.Duringthewholeyear,we
appliedfor481patents,ofwhich106wereinventionpatents;obtained313patents,ofwhich9wereinventionpatents.We
gaveprioritytotheresearchofsteamovens,andestablishedtheculinaryexperiencecenterandthesteamcultureresearchinstitute.Weregarded"inheritingandpromotingChina’sexcellentculinaryandcookingculture,andmeetingtheChinese
people’sneedsforhigh-qualitylifeintermsofhealthynutritionandcookingefficiency"asourresponsibilityandmission,andfilledtheblankofsteamingintheresearchofcookingculture.Ourproductshavewonvariousawardsathomeandabroad.
Therangehood5610wonthreeawards,namely"ChineseDesignGoldAward","2018iFDesignAward"and"RedDot
DesignAward";rangehoods8231Sand8332,stove9B30C,disinfectioncabinet825andcentralcleaningsystemwonthe
"RedDotDesignAward".Rangehood5900SandovenR026wonthe"EplandAward�CProductAward"and"EplandAward�CDesignAward"respectively.
In2018,theproductionsectionaimedtobeabenchmarkinthehomeappliancemanufacturingindustry,andoperatedinthreeorientations:"thebestsupplychainsystemintheindustry","thesupportingsystemwithleadingprocessandqualityintheindustry"and"amanufacturingplantwithefficientmanagement".ByimprovingtheA-levelcompliancerateofsuppliers
andtheleanmanagementofprocessandquality,theproductionsectioncontinuedtoimprovethequalityandcontrolofthe
wholeprocess;systematicallyestablishedtheprocurementcoststrategyandthesupplierdevelopment;builtkeycapacities,andcompletethecapacitybuildingofdishwasher,steamingovenandcentralcleaningsystem;promotedthedevelopmentofproductionandsalespunctualitysystem;deepenedtheimprovementofqualityandefficiencytopromoteleanproduction,andincreaseproductionefficiencyby23%.
In2018,thebrandsectionproposedabrand-newbrandconceptof"CreateNewChineseKitchens",andinsistedon
creatingabrandimageofhigh-endandyouthfulcompanystrongintechnologies.Throughcooperationwithauthoritative
mediaagenciessuchasCCTV,People’sDailyandleadingTVstations,weheldthebestpositionforcommunication,andgotclosetoconsumerstopublicizeourupgradedimageinanall-roundwaythroughclosecooperationwithlocalTVstations,
printmedia,andlocaltransportationmedia(high-speedrail,airport,metro,etc.).Entertainmentmarketing,sportsmarketingandothermeanswereadoptedinourbrandmarketingactivitiestoallowyoungconsumerstohaveabetterunderstandingofourbrandcultureandimage.ThroughnamingtheNewYear’sEvepartyofDragonTV,andcooperatingwithpopularvarietyshows"BacktoField"and"ChineseRestaurant2",weintensifiedourbrandexposure;byvirtueofthehottopicoftheFIFA
WorldCup,weorganized"CookingWorldCupBanquet",whichbroughthighbrandexposureandrealizedin-depthinteractionwithconsumers;weadoptedtheinnovativemethodsofstarKOLtolaunchsuchtopicsas"Allcallout","Domesticfashion
productsinitiative","box-lunchseason",appliedscenarioandexperience-basedwaystobringbrandsandconsumerscloser,
andfurtherdeepentheimageofayouthfulbrand.Throughmulti-dimensionalonlineandofflineintegrationand
communications,wedeepenedconsumers’awarenessofthestrategicbrandupgradeofRobam,andconsolidatedourimageofaleadingbrandintheindustry.
In2018,MQcompanyexpandeditschannelswiththeguidingideaof"consolidatingthepositionincountries,
implementingpilotprojectsincitiesandfurtherdevelopingintowns";andimprovedthematchingratioofnewcategorieswiththeproductpromotionmodelof"Focusonrangehoodsandstovesandsteadilyexpandnewcategories".In2018,weopened2,554newoutlets,ofwhich1,337areexclusivestores.Bytheendof2018,wehadatotalof92initialdistributors,257outletsinprovincialcapitals,1,025outletsincities,3,161outletsandexclusivestoresincountyseats,4,493outletsintownships,andover3,600modelcontactstationsintownshipsandvillages.Weupgradedourbrandmarketingagain,continuedtocarryouttheeffectiveactivityof"stir-fryfestival".Thecoverageofoutletswhichparticipatedinthisactivityincreasedfrom50%in2017to80%in2018.Wealsoorganizedstarmeetings,andduringtheDoubleElevenFestival,ourbrandambassadorNaYinghadface-to-faceinteractionswithconsumers.InJiangsu,Guangdong,Fujianandotherprovinceswhicharegreatcontributorstooursales,wedeliveredadvertisementsinprovincialTVstationsandhighways,whichhasgreatlyimprovedbrandpopularity.
In2018,thecompanycontinuedtoreceiverecognitionintermsofitscorporategovernance,internalmanagement,growth,shareholderreturns,etc.Itwasawardedthe"2017TheMostRespectedPublicCompanybyInvestors"byChinaAssociationforPublicCompanies;the"BestBoardPrize",the"BestNewMediaOperationPrize",the"BestSecretaryoftheBoardPrize"ofthe9thSecurityTimesChinesePublicCompanyInvestorRelationsTianmaAward;CNR"2018ExcellenceAwardofMost
ReliablePublicCompanyforInvestors","The2ndChinaExcellentIRBestInformationDisclosureAward".Ourcompany’s
SecretaryoftheBoardwontheNewFortune"The14thGoldMedalforSecretaryofBoard",andenteredthe"HallofFame"
forwinningthisawardforfiveconsecutivetimes.
In2018,thecompanymadeattemptsincapitaloperationandlong-termincentives.WeinvestedinandcontrolledKinde
IntelligentKitchenAppliances,whichwasourfirstattempttoenteranewcategorywithcapital.Thecompanycompletedthe
secondphaseofagentshareholdingplanandthe2018employeeshareholdingplan,furtherestablishedandperfectedthe
long-termincentivemechanism,andgreatlymobilizedtheenthusiasmofstakeholders.
2.Isthereanymajorchangeinthemainbusinessduringthereportingperiod?
□Yes√No
3.Overviewofproductswhichaccountformorethan10%oftherevenueorprofitofthecompany’s
mainbusiness
√Applicable□N/A
Unit:RMB
Nameof GrossProfit Changesin Changesin ChangesinGross
Product OperatingIncome OperatingCost Margin Operating OperatingCost ProfitMargin
Income
Range 4,012,977,970.341,719,332,130.75 57.16% 5.00% 6.50% -1.05%
Hood
Stove 1,792,008,723.86 803,819,821.76 55.14% -1.65% 0.23% -1.50%
4.Isthereanyseasonalorperiodicalcharacteristicsintheoperationwhichneedsspecialattention?□Yes√No
5.Presentationofmajorchangesinoperatingincome,operatingcost,totalamountorcomposition
ofnetprofitsattributabletoshareholdersofcommonstockofpubliccompanyduringthereporting
periodwhencomparedtothepreviousreportingperiod
□Applicable√N/A
6.Conditionsofsuspensionandterminationoflisting
□Applicable√N/A
7.Mattersrelatedtofinancialstatements
(1)Explanationofchangesinaccountingpolicy,accountingestimatesandaccountingmethods
whencomparedtothefinancialstatementsofthepreviousyear
√Applicable□N/A
OnApril24,2019,the9thmeetingofthe4thBoardofDirectorsandthe9thmeetingofthe4thBoardofSupervisors
reviewedandapprovedthe"ProposalonImplementingNewAccountingStandardsandChangingRelevantAccounting
Policies".InviewofthattheMinistryofFinancereleasedthe"CircularonRevisingandIssuingtheFormatofFinancial
StatementsforOrdinaryEnterprisesin2018"(CaiKuai[2018]No.15)inJune2018,thecompanydecidedtoimplementtherevisedaccountingpoliciesbythetimerequiredbytheMinistryofFinance.Thischangeofaccountingpoliciesonlyinvolvesthepresentationandadjustmentoffinancialstatements,andhasnosubstantialimpactonthecompany’stotalassets,totalliabilities,netassets,operatingincome,andnetprofit.
(2)Explanationofratificationofmajoraccountingerrorinthereportingperiodwhichneedstobetrackedandrestated
□Applicable√N/A
Noratificationofmajoraccountingerrorinthereportingperiodwhichneedstobetrackedandrestated.
(3)Explanationofchangesinthescopeofcombinedfinancialstatementswhencomparedwith
financialstatementsofthepreviousyear
√Applicable□N/A
Duringthereportingperiod,thecompanyacquired51%ofthesharesofShengzhouKindeIntelligentKitchenAppliancesCo.,Ltd.,withitsownfundsof160millionRMB,andKindewasincludedintothescopeofconsolidatedstatementsfromthisreportingperiod.
(4)Expectedoperatingperformanceinthefirstthreemonthsof2019
□Applicable√N/A
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